ALWAYS
COLOUR PRESERVE SYSTEM:
Each product incorporates a naturally derived UV filter for supreme shielding. This filter is extracted from the oil of sunflower seeds, a plant known for its unique ability to turn towards the sun, developing nature's most robust UV defence. Paired with an anti-fade compound, our approach delivers natural, formidable protection from UV radiation, ensuring hair colour remains vibrant.
STRENGTHENING QUINOA PROTEIN:
A robust protein offering enduring reconstruction. Often referred to as the plant-based alternative to Keratin. This protein boasts a broad array of amino acids and shares a structural similarity to Keratin, hair's fundamental component. It furnishes deep, lasting restoration and envelops each hair fibre with protein, fortifying it from within.
NATURE + SCIENCE
All our creations embody the union of Nature + Science, selecting only the finest and most efficacious natural ingredients, enhanced by cutting-edge scientific innovation to forge products that deliver on performance without compromising our environmental ethos. REF champions an approach that excludes sulphates, upholds cruelty-free standards, embraces vegan formulations, and is climate compensated. Central to our products are two pivotal systems: the Strengthening Quinoa Protein and Colour Preserve System. We invite you to explore our realm where the symbiosis of nature and science accentuates the beauty of all hair types.
REF is synonymous with natural elegance, committed to delivering high-performing hair and style products. In a harmonious balance of nature and science, we craft our products to the highest calibre, ensuring unrivalled quality and effectiveness. Our Swedish roots fuse with our ardour for style, enabling us to devise exceptional products that deliver with simplicity and precision.
UNIQUE N° SYSTEM
REF's styling range is defined by a distinctive numerical performance guide. Both stylists and consumers can quickly identify the appropriate REF styling product tailored to meet specific hair requirements and desired looks.
How much hold do I want?
How much shine do I want?
How much volume do I want?
The numbers will help you choose the right product for your needs.